I thought this was interesting from the Philadelphia Business Journal:
The Philadelphia 76ers unveiled their new primary logo and color scheme Tuesday, which is actually their old primary logo and color scheme.
The Sixers are returning to their “76ers basketball” logo and red, white and blue scheme last used during the team’s 1996-97 season. The color scheme, established in 1963, was used during the Sixers’ two championship seasons of 1966-67 and 1982-83.
“By bringing back this old Sixers’ logo, we are connecting the past with the future,” said Ed Snider, chairman of Comcast-Spectacor, which owns the Sixers. “This logo evokes memories of some of the franchise’s proudest moments.”Many brands are reverting back to their past. Here is a NY Times article about marketing in these economic times.
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